It doesn’t matter what people say and what they think about realtor marketing nowadays, still this is one of the most profitable and interesting kind of business. Indeed, it involves rivalry and definitely some ofthe black PR methods but this is business and all the methods can be explained as necessary and unavoidable. Earlier one can remember that there were practically no realtors who could help you out in case you wanted to buy a flat, a bungalow or a house. Actually realtors haven’t been as professional as they are today, as today they are like dealers in any particular case. Even 5 years ago noone knew about such a nice real estate marketing tool as elevated photos – special photography when you can get photos of the whole area and not just the house. It helps to show any real estate to the best advantage and this is what most of the real estate egents are striving for. And the modern approach to sell or buy real estate always presupposes using real estate virtual tours as nowadays it has become affordable and easy to create using the latest computer technologies.